Why go it alone?

I bring an extensive sales and business development background to your presentation projects. I personally presented a partnership strategy to the Chairman and CEO of a Fortune 100 company, who gave his team the go-ahead on my proposal. I sold retail financial services, sold a community bank's stock during its initial public offering and raised money to buy a company myself.

Whether your audience is internal or external, friendly or hostile, I have the professionalism and experience to help you make your best case. All that said, here's some free advice for the intrepid, go-it-alone-types.

You're not reading presentations to your audience, are you?

Brain science shows that presentations engaging the right brain, through the use of visuals and storytelling, are most effective for presentations delivered in person. Storytelling? Yes, it's called a case study.

Bulleted and densely-worded documents are a good option for those who didn't have the benefit of your personal delivery. Let your white paper do a lot of that talking for you.

Mine the archives

All those sales decks and business proposals can be re-purposed for white papers, industry presentations and investor relations.

Before using the archives as you found them, freshen them up with new graphics and fewer pages.

Instead of adding words to the page, put them in speaker's notes and dazzle your audience with your mastery of the subject.

If you must, go ahead and brain dump

Sometimes the best way to start a new presentation is to go ahead and purge onto the page. Too often it stops there and goes out to an unfortunate audience in its bloated and undisciplined form. Don't let this happen to you or your audience.

FOCUS

Start with your audience's needs, demographics, and your venue limitations. When in doubt, say less with words and more with visuals and your own voice.

When all that fails, call me.